
Europe is home to many famous tourist hotspots, but some of its underrated gems are quietly emerging as top destinations for 2025. Lithuania, Latvia, Romania, Slovakia, Austria, Monaco, and Hungary might not always make the top of travelers’ lists, but they are becoming more appealing as the demand for authentic, less crowded experiences increases. These countries offer incredible opportunities for exploration in 2025. According to the European Commission Q3 2024 Report, while some of these countries have seen a decline in tourism, this actually opens the door for visitors to enjoy unique experiences without the crowds. Here’s why these countries should be on your travel radar in 2025.
Lithuania’s Quiet Comeback: A Hidden Gem for Travelers in 2025

Lithuania has seen a -23.5% decline in foreign arrivals compared to 2019, yet this creates a rare opportunity to explore the country’s UNESCO World Heritage sites without the usual crowds. The Vilnius Old Town, one of the most well-preserved medieval cities in Europe, and the stunning Curonian Spit are prime examples of Lithuania’s rich history and natural beauty. Fewer tourists mean you can enjoy these sites at your own pace, making Lithuania an ideal destination for 2025.
According to UN Tourism, Lithuania welcomed 2.40 million tourists in 2023, which is a slight increase from 2.17 million in 2022. However, this is still below the 2.88 million visitors Lithuania received in 2019, before the pandemic hit. Despite this decline, Lithuania’s cultural heritage, natural beauty, and historical landmarks remain strong draws for those seeking a quieter travel experience.
Where to Explore in Lithuania:
Vilnius
Places to Visit:
- Vilnius Old Town: A UNESCO World Heritage site, featuring cobblestone streets, churches, and historical landmarks.
- Gediminas Tower: Offering panoramic views of the city, this tower is a must-see for visitors.
- Vilnius Cathedral: A neo-classical cathedral that has been central to Lithuania’s history.
Things to Do:
- Explore Užupis: A bohemian neighborhood that declared itself an independent republic, filled with art, culture, and cafes.
- Relax at Vingis Park: The largest park in the city, perfect for a peaceful walk or a picnic.
- Visit the Museum of Occupations and Freedom Fights: Learn about Lithuania’s struggle for independence and its history under Soviet occupation.
Kaunas
Places to Visit:
- Kaunas Castle: A historic Gothic fortress that dates back to the 14th century.
- Laisvės Alėja (Liberty Avenue): A pedestrian-friendly street lined with shops, cafes, and historical sites.
- Devil’s Museum: An eclectic museum filled with thousands of devil-themed art pieces and sculptures.
Things to Do:
- Walk around the Old Town: Discover the charming architecture and cozy cafes.
- Visit the National Maironis Museum of Lithuanian Literature: A great place to learn about the country’s literary history.
- Explore the Pazaislis Monastery: A beautiful Baroque-style complex on the banks of the Nemunas River.
Klaipėda
Places to Visit:
- Klaipėda Old Town: Known for its German-style architecture, this town offers a glimpse into the past.
- Curonian Spit: A UNESCO World Heritage site, home to sand dunes and nature reserves.
- Klaipėda Castle: A historic fortress located near the city’s harbor.
Things to Do:
- Take a ferry ride to the Curonian Lagoon: Explore the pristine beaches and fishing villages.
- Relax at the Sea Museum: Located in the former Fort on the coast, it’s perfect for families and history buffs.
- Visit the Lithuanian Sea Museum: It showcases the history of Lithuania’s maritime heritage.
Latvia on the Rise: Why Fewer Tourists Make It a Top Destination in 2025

Latvia, with a -20.9% drop in foreign arrivals, has also seen fewer tourists in recent years. But this is a blessing in disguise for travelers seeking untouched beauty and charming medieval towns. Riga, the capital, is known for its Art Nouveau architecture and historical significance, while Gauja National Park offers serene hiking trails surrounded by lush forests. The drop in tourism presents an excellent opportunity to enjoy these attractions in peace, making Latvia a great destination for 2025.
In Latvia, 2.4 million visitors arrived in 2023, marking a 12.1% increase from 2022, according to the country’s Central Statistical Bureau. However, the country still saw a 14.4% decrease in overall arrivals compared to 2019, indicating that while the recovery is underway, it hasn’t fully rebounded to pre-pandemic tourism levels. This trend opens up opportunities for travelers looking for less crowded destinations.
Guide to Latvia
Riga
Places to Visit:
- Riga Old Town: A UNESCO World Heritage site known for its Art Nouveau buildings and medieval architecture.
- Riga Central Market: One of the largest and most interesting markets in Europe, housed in historic Zeppelin hangars.
- Riga Cathedral: A beautiful Gothic cathedral with a world-famous organ.
Things to Do:
- Take a walk in the parks: Bastejkalna Park and Esplanade Park are beautiful places to relax and enjoy nature.
- Climb the St. Peter’s Church Tower: The tower offers a panoramic view of the city and the Daugava River.
- Visit the Museum of Occupation: Explore Latvia’s Soviet and Nazi history and its path to independence.
Jurmala
Places to Visit:
- Jurmala Beach: A long, sandy beach perfect for swimming, sunbathing, and walking.
- Jurmala Open-Air Museum: Showcases the traditional wooden architecture of the region.
- Dzintari Forest Park: A lovely park with walking trails and a viewing tower overlooking the coastline.
Things to Do:
- Stroll along Jomas Street: Full of cafes, shops, and local art.
- Relax in a spa: Jurmala is known for its wellness centers and healing mineral waters.
- Take a boat tour: Explore the picturesque coastline and enjoy water activities.
Liepaja
Places to Visit:
- Liepaja Sound Museum: A museum dedicated to the region’s musical and acoustic history.
- Holy Trinity Cathedral: Famous for its stunning interior and the largest organ in the Baltic states.
- Karosta Prison: A unique military prison offering interactive tours about its Soviet past.
Things to Do:
- Visit Liepaja Beach: Relax at one of the less crowded, beautiful Baltic beaches.
- Explore the city’s parks: Enjoy a day at Pils Iela Park or Liepaja Park for a peaceful escape.
- Experience Liepaja’s music scene: The city has a vibrant music and arts community, particularly in summer.
Romania’s Remarkable Recovery: Discover the New Face of Transylvania in 2025

Romania has faced a -12.6% decline in foreign arrivals, yet it remains one of Europe’s most captivating countries. Known for the Transylvanian mountains, fortresses, and Dracula’s Castle, Romania offers an incredible blend of history, mythology, and natural beauty. The Peles Castle, Bran Castle, and the picturesque landscapes of the Carpathian Mountains are all accessible without the heavy crowds that typically flock to other European hotspots. Romania’s under-the-radar appeal makes it a perfect place to visit in 2025.
Romania experienced a strong recovery in 2023, welcoming 2.10 million tourists, up from 1.67 million in 2022. The country’s tourism numbers even exceeded pre-pandemic levels, surpassing the 2.67 million visitors it saw in 2019. This rebound highlights Romania’s growing appeal, especially with its iconic Transylvanian castles and scenic landscapes, making it a top choice for travelers looking for a unique experience away from mass tourism.
Exploring Romania
Bucharest
Places to Visit:
- Palace of the Parliament: The world’s second-largest building, this impressive structure is a symbol of Romania’s communist past.
- Riga Old Town: Known for its Art Nouveau buildings and medieval architecture.
- Herăstrău Park: A massive park perfect for outdoor activities like boating and cycling.
Things to Do:
- Visit the National Museum of Art: Housed in the Royal Palace, it’s home to works by Romanian and European artists.
- Explore the Old Town: Walk through the charming streets and visit Lipscani Street for its shops, bars, and cafes.
- **Take a ride on the Bucharest Wheel: Enjoy stunning views of the city and surrounding areas.
Cluj-Napoca
Places to Visit:
- St. Michael’s Church: A Gothic-style church that is a key landmark in the city.
- Botanical Garden: A stunning garden showcasing over 10,000 plant species from around the world.
- Unirii Square: The central square surrounded by cafes and historical buildings.
Things to Do:
- Stroll through the Central Park: Relax by the lake and enjoy the lush greenery.
- Visit the Ethnographic Museum: Discover the history of Romania’s rural life and traditional crafts.
- Climb the Feleacu Hill: For breathtaking panoramic views of Cluj-Napoca.
Brasov
Places to Visit:
- Bran Castle: Known as Dracula’s Castle, it is one of Romania’s most famous landmarks.
- Council Square: The heart of Brasov, surrounded by medieval buildings.
- Rasnov Fortress: A historic fortress with stunning views of the surrounding area.
Things to Do:
- Hike up Tampa Mountain: For a great view of Brasov city and the surrounding mountains.
- Explore the Black Church: A Gothic-style church that is one of the largest of its kind in Eastern Europe.
- Visit the Ski Resort in Poiana Brasov: Romania’s most famous ski resort located near the city.
Slovakia’s Scenic Charm: Why It’s the Underrated European Escape in 2025

Slovakia has experienced a -11.1% decline in foreign arrivals, but this makes it an even more attractive destination for those seeking a peaceful escape. The country is home to stunning medieval castles, including Spis Castle and Bratislava Castle, which are less crowded than their counterparts in other European nations. The High Tatras offer breathtaking mountain views and outdoor adventures, from hiking to skiing, all in a serene, uncrowded environment. Slovakia’s authentic charm and natural beauty are sure to draw travelers looking for something different in 2025.
In Slovakia, 2,084,239 people visited in December 2023, an increase from 1,594,148 in the previous year. This substantial rise in visitor numbers signals a solid recovery for Slovakia’s tourism industry, with visitors increasingly attracted to its historic castles, stunning natural landscapes, and the vibrant city life of Bratislava. Slovakia’s charm as an undiscovered gem is becoming more recognized by travelers seeking to escape more crowded European destinations.
Slovakia City Guide
Bratislava
Places to Visit:
- Bratislava Castle: Offering panoramic views of the city and the Danube River, this iconic castle is a must-see.
- Old Town: Wander through the medieval streets, visit the St. Martin’s Cathedral, and explore the Michael’s Gate.
- Slovak National Gallery: Featuring a range of works from classical to contemporary artists.
Things to Do:
- Take a river cruise on the Danube: Explore the city from the water and enjoy the view of Bratislava Castle.
- **Walk along the city’s charming cobbled streets: Discover quirky shops and cafes.
- Relax in Medicka Zahrada: A peaceful park ideal for a picnic or leisurely stroll.
Košice
Places to Visit:
- St. Elisabeth Cathedral: The largest church in Slovakia, featuring stunning Gothic architecture.
- The Eastern Slovak Museum: Showcasing the region’s history, art, and culture.
- Hlavná Street: A beautiful pedestrian street lined with cafes, shops, and historical buildings.
Things to Do:
- Visit the Singing Fountain: A unique fountain where music plays along with the water show.
- **Explore the city’s historic squares: Košice has one of the most preserved medieval city centers in Slovakia.
- Enjoy Košice’s cultural life: The city has a lively arts scene with events, festivals, and museums.
Poprad
Places to Visit:
- AquaCity: A popular wellness resort known for its thermal pools and spa facilities.
- High Tatras: A mountain range offering hiking, skiing, and outdoor activities.
- Strbske Pleso: A beautiful glacial lake surrounded by mountains, perfect for a relaxing day.
Things to Do:
- Hike or ski in the High Tatras: Slovakia’s most popular mountain destination, offering year-round adventure.
- Visit the Tatra Museum: Learn about the region’s natural history and wildlife.
- Explore the medieval town center: Poprad’s Old Town features historic buildings and charming streets.
Austria’s Almost-Complete Rebound: Why It’s Still a Must-Visit in 2025

Austria, although only seeing a slight -0.8% decline in foreign arrivals compared to 2019, remains an underrated gem with so much to offer. The Alps, Vienna’s imperial palaces, and the Mozart legacy are well known, but with fewer tourists expected in 2025, these attractions will be much more accessible. The Charming alpine villages of Salzburg, Vienna’s classical music venues, and Austria’s iconic baroque architecture are now more inviting for those who want to experience the culture and beauty without the overwhelming crowds.
Austria saw a remarkable 30.91 million tourists in 2023, a significant increase from 26.22 million in 2022. However, this number is still slightly below the 31.88 million tourists Austria received in 2019, signaling that the country is nearing a full recovery. The Alps, Vienna’s imperial architecture, and Salzburg’s Mozart heritage continue to attract travelers, with Austria remaining a favorite European destination, especially as tourism returns to near pre-pandemic levels.
Austria City Guide
Vienna
Places to Visit:
- Schönbrunn Palace: A stunning Baroque palace with beautiful gardens and an ornate interior, perfect for a royal experience.
- St. Stephen’s Cathedral: A magnificent Gothic cathedral that offers incredible views of the city from its tower.
- Hofburg Palace: The former imperial palace of the Habsburg dynasty, now home to museums and the Austrian National Library.
Things to Do:
- Take a coffee break at Café Central: Experience Vienna’s café culture at this historic venue, beloved by writers like Freud and Trotsky.
- Explore the Belvedere Palace: Visit the Art Gallery featuring works by Gustav Klimt.
- Stroll through the Prater Park: Relax at this large park and take a ride on the famous Giant Ferris Wheel.
Salzburg
Places to Visit:
- Hohensalzburg Fortress: A massive medieval fortress offering stunning views of Salzburg and the surrounding Alps.
- Mozart’s Birthplace: Visit the museum dedicated to Salzburg’s most famous son, Wolfgang Amadeus Mozart.
- Mirabell Palace and Gardens: Known for its Baroque design and lovely gardens, these are perfect for a relaxing stroll.
Things to Do:
- Tour the Sound of Music locations: Visit iconic filming spots from the beloved movie, such as Mirabell Gardens and Nonnberg Abbey.
- Enjoy a concert at the Salzburg Festival: Attend one of the world’s most prestigious classical music festivals.
- Take a cable car to the Untersberg Mountain: A great place for hiking or skiing in the winter.
Innsbruck
Places to Visit:
- Golden Roof: A famous landmark in the Old Town known for its golden-tiled roof.
- Innsbruck Cathedral: The Baroque cathedral in the heart of the Old Town, offering stunning architecture.
- Nordkette Mountain: Ride the Nordkette cable car for spectacular views of the Innsbruck valley.
Things to Do:
- Ski in the winter: Innsbruck is a hub for skiing and snowboarding in the Austrian Alps.
- Visit the Swarovski Crystal Worlds: An interactive museum showcasing the stunning world of crystals.
- Explore the Old Town: Wander the streets filled with historic buildings, cafes, and shops.
Monaco’s Luxurious Quiet: Why 2025 Is the Perfect Time to Visit

Monaco, while still a symbol of luxury, has seen a -6.5% decline in foreign arrivals. This decline offers a rare opportunity to experience the glamour of this tiny principality without the usual tourist congestion. Monaco is known for its world-class casinos, yachts, and the Monaco Grand Prix, but the country also boasts hidden gems like the Prince’s Palace and Oceanographic Museum. Monaco’s luxury can now be enjoyed more intimately, making it a top destination to consider in 2025.
Monaco welcomed 0.33 million visitors in 2023, a rise from 0.22 million in 2022. However, the number of visitors remains below the 0.36 million it saw in 2019, reflecting a slower recovery for the luxurious destination. Despite this, Monaco continues to captivate visitors with its Grand Prix, yachts, and world-class casinos, and the drop in tourism may provide opportunities to explore its opulence without the usual large crowds.
Monaco City Guide
Monte Carlo
Places to Visit:
- Casino de Monte-Carlo: A world-renowned luxury casino with grand architecture and a rich history.
- Prince’s Palace: The residence of the ruling family of Monaco, offering guided tours and stunning views of the Mediterranean.
- Oceanographic Museum: A fascinating museum with marine exhibits and a beautiful view of the sea.
Things to Do:
- Walk along Larvotto Beach: Relax on Monaco’s premier beach, offering a luxurious and serene experience.
- Visit the Exotic Garden of Monaco: A beautifully landscaped garden featuring succulent plants and breathtaking views of Monaco.
- Explore the Monaco Grand Prix Circuit: Walk or drive through the famous circuit when the race isn’t on.
La Condamine
Places to Visit:
- Port Hercules: The world-famous harbor where luxury yachts are docked, and a fantastic place to admire the glamour of Monaco.
- Monaco Cathedral: The Gothic cathedral where Prince Rainier III and Grace Kelly were married.
- Market of La Condamine: A traditional open-air market, great for fresh produce, local goods, and experiencing the local culture.
Things to Do:
- Enjoy a meal at the Café de Paris: Located in the heart of Monte Carlo, it’s a great spot to savor gourmet dishes and watch the high life.
- Take a yacht tour of the coast: Monaco’s Mediterranean coast offers stunning views from the water, including Cannes, Nice, and Saint-Tropez.
- Discover the hidden corners of the Old Town: Walk through narrow streets filled with charming boutiques and cafes.
Hungary’s Timeless Appeal: Why Fewer Tourists Make It the Perfect 2025 Getaway

Hungary, with a slight -1.0% drop in foreign arrivals, continues to offer incredible experiences, especially in its capital, Budapest. Known for its thermal baths, historical landmarks, and vibrant nightlife, Budapest is a city that combines culture and relaxation. With fewer tourists in 2025, travelers will have the chance to explore the Buda Castle, Parliament Building, and Széchenyi Thermal Bath without long lines or overcrowded areas. Hungary’s rich cultural heritage and affordability make it an attractive destination for 2025.
Hungary recorded 12.93 million visitors in 2023, a slight increase from 12.65 million in 2022. While this represents a modest recovery, it still falls far short of the 16.94 million visitors Hungary welcomed in 2019, illustrating the slower pace of recovery in its tourism sector. Budapest, with its thermal baths, historic castles, and vibrant nightlife, remains a top destination, though Hungary’s overall tourism numbers have yet to reach their pre-pandemic heights.
Hungary City Guide
Budapest
Places to Visit:
- Buda Castle: A historic royal palace offering panoramic views of the city and home to the Hungarian National Gallery.
- Parliament Building: One of the most iconic landmarks in Budapest, this neo-Gothic structure sits on the banks of the Danube River.
- Széchenyi Thermal Bath: The largest and most famous thermal bath complex in Budapest, perfect for a relaxing soak in hot spring water.
Things to Do:
- Take a Danube river cruise: Enjoy stunning views of Buda Castle, Parliament, and the Chain Bridge from the river.
- Explore the ruin pubs: Budapest is famous for its ruin pubs, which are quirky bars housed in abandoned buildings.
- Visit the Great Market Hall: A massive indoor market where you can shop for fresh produce, Hungarian paprika, and local crafts.
Debrecen
Places to Visit:
- Great Church: A stunning Neoclassical church and the largest in Hungary, located in the heart of Debrecen.
- Deri Museum: A museum dedicated to Hungarian art and history, featuring works from the Renaissance and Baroque periods.
- Nagyerdei Park: A large park featuring beautiful lakes, gardens, and the Debrecen Zoo.
Things to Do:
- Relax at the Debrecen Thermal Baths: Known for its healing waters, these baths offer a perfect place to unwind.
- Explore the University of Debrecen: A prestigious institution that offers a stunning campus and botanical garden.
- Walk around the Main Square: Filled with shops, cafes, and historic landmarks, it’s perfect for people-watching.
Pecs
Places to Visit:
- Pecs Cathedral: A Romanesque-style cathedral with beautiful frescoes and a rich history.
- Zsolnay Cultural Quarter: A cultural complex celebrating ceramics, architecture, and local culture.
- Szechenyi Square: The central square with stunning Baroque architecture and cafes.
Things to Do:
- Visit the Pecs Mosque: Now a museum, this former mosque offers insight into the Ottoman period of Hungary.
- Explore the Pecs National Theatre: This historic theatre hosts a variety of performances, from classical to modern.
- Take a day trip to the Villany Wine Region: Located just outside the city, this region offers some of Hungary’s best wineries and vineyards.
Why These Underrated Gems Are Rising in Popularity
The decline in tourism in these countries offers a unique opportunity for travelers to explore at their own pace. Fewer tourists mean less crowded attractions, shorter lines, and a more authentic travel experience. These destinations offer travelers a chance to truly immerse themselves in the local culture, from Lithuania’s medieval streets to Monaco’s luxurious yet intimate offerings.
For many, 2025 will be the year to explore untapped gems that are not overrun by mass tourism. These countries offer affordable options and the chance to experience Europe in a more relaxed way. As tourism continues to recover, Lithuania, Latvia, Romania, Slovakia, Austria, Monaco, and Hungary are positioned to become some of Europe’s most sought-after destinations, perfect for travelers looking for something new.
Despite the tourism declines these countries have experienced, Lithuania, Latvia, Romania, Slovakia, Austria, Monaco, and Hungary are poised to become the underrated gems of Europe in 2025. With fewer tourists, these destinations offer a unique chance to enjoy authentic European experiences, explore hidden gems, and experience local culture without the crowds. For those seeking a more peaceful and enriching European adventure, these countries should be at the top of your list.
Data sourced from the European Commission Q3 2024 Report.
The post Why Lithuania, Latvia, Romania, Slovakia, Austria, Monaco, and Hungary Are the Underrated Gems Emerging as Top Travel Destinations in Europe for 2025 appeared first on Travel And Tour World.December 23, 2024 at 10:55PM
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