The American Hotel & Lodging Association (AHLA) President and CEO, Rosanna Maietta, expressed the association’s stance following the federal lawmakers’ passage of a continuing resolution that excludes legislation aimed at protecting consumers from hidden lodging fees.
“AHLA appreciates lawmakers coming together to avert a government shutdown, which would have caused significant travel disruptions this holiday season. We are disappointed, however, that the lodging fee transparency provisions AHLA has championed were not included in the end-of-year congressional spending deal,” said AHLA President & CEO Rosanna Maietta. “We believe federal legislation is still the best way to create a clear set of fee-display rules for consumers, hoteliers, and other industry participants. We will continue to work with lawmakers in both parties and the new administration to ensure there is a nationwide standard for fee-inclusive lodging display rules.”
A Push for Transparency in Lodging Prices
Over the past two years, AHLA has strongly advocated for fee transparency in the lodging industry through two bipartisan legislative measures. This effort encompasses the No Hidden FEES Act, which has gained approval in the House, and the Hotel Fees Transparency Act, currently under consideration in the Senate. Both bills aim to establish a uniform standard for up-front lodging price disclosures, ensuring consumers are fully informed of all charges before making a booking.
Earlier this week, a bipartisan spending package unveiled on December 17 included a provision inspired by this legislation. If implemented, the provision would have mandated nationwide clarity in displaying lodging prices, eliminating surprise fees at the point of payment. Despite its absence in the final resolution, AHLA remains committed to advancing this consumer protection initiative.
The Reality of Resort and Amenity Fees
Recent AHLA data reveals that only 6% of hotels across the United States impose mandatory resort, destination, or amenity fees, averaging $26 per night. These fees are typically used to cover additional services and amenities provided to guests, such as access to pools, fitness centers, or Wi-Fi.
AHLA’s Mission and Representation
The AHLA represents over 30,000 members, encompassing all facets of the hospitality industry. This includes globally recognized brands, 80% of franchised hotels, and the 16 largest hotel companies in the United States. Headquartered in Washington, D.C., the association serves as the leading voice of America’s lodging industry, championing initiatives that enhance transparency, consumer trust, and industry growth.
Looking Ahead
As AHLA continues to advocate for federal action on fee transparency, the association underscores its commitment to protecting consumers while fostering a thriving hospitality sector. The organization remains optimistic about advancing these measures in the future, working alongside policymakers to achieve a fair and transparent lodging marketplace for all travelers.
The post How the American Hotel & Lodging Association’s Monumental Efforts Are Shaping Consumer Protection Against Hidden Lodging Fees appeared first on Travel And Tour World.December 21, 2024 at 10:02PM.jpeg){kind=small}
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