In a major move set to revolutionize India’s online travel agency (OTA) landscape, ixigo, the leading Indian OTA, has announced a strategic partnership with Amadeus, a global pioneer in travel technology. This collaboration will significantly enhance ixigo’s flight booking capabilities by integrating Amadeus’ sophisticated EDIFACT and NDC (New Distribution Capability) content. The partnership aims to provide travelers with an enriched flight booking experience, offering greater flexibility, variety, and seamless connectivity across a wide array of travel options.
Expanding Travel Options for Indian Travelers
With this integration, ixigo will be able to offer a more diverse and comprehensive array of travel options, including flights from various airlines around the world. The move is expected to empower Indian travelers by granting them greater control over their travel plans. By leveraging Amadeus’ cutting-edge technology, ixigo will be able to bring advanced post-booking services, ensuring users experience a more streamlined and intuitive journey from start to finish. This enhanced offering will allow ixigo to cater to the growing demand for flexible travel options in a market that is rapidly evolving, especially as the Indian travel sector enters a phase of unprecedented growth.
For travelers, this development means an easier, faster, and more efficient flight booking process. With all flight-related services integrated into one platform, ixigo users will no longer need to rely on multiple providers or costly alternatives. This shift is likely to lead to more cost-effective travel planning for millions of Indians, making it an attractive option for a market that is continuously looking for affordability and convenience.
ixigo’s Vision for the Future of Travel
Aloke Bajpai, Group CEO of ixigo, and Rajnish Kumar, Group Co-CEO, expressed their excitement about the collaboration, emphasizing its importance for the company’s long-term strategy. Bajpai stated, “This partnership with Amadeus marks a significant milestone for our company as we work towards continuously enhancing the flight booking experience for our users. We are excited to integrate Amadeus’ advanced technology solutions into our platform, which will allow us to deliver an even more seamless and enjoyable journey planning process. Our focus has always been on providing the most user-friendly travel solutions, and with this partnership, we’re further strengthening our position as the preferred OTA for millions of travelers.”
Their sentiments were echoed by Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific at Amadeus, who spoke about the booming travel market in India. He commented, “India is undergoing a golden age of travel, and we are thrilled to collaborate with ixigo to capture this incredible momentum. As NDC continues to grow in popularity, we are proud to be at the forefront of this transformation, offering tailored and personalized experiences to travelers. This partnership represents a pivotal step in accelerating the adoption of NDC, making it even easier for Indian travelers to plan and book their dream vacations.”
Accelerating Growth in India’s Travel Industry
This partnership could not come at a more opportune time. India’s travel industry has seen a remarkable surge in growth, with more people traveling both domestically and internationally. With an increasing number of tech-savvy travelers looking for seamless digital experiences, the collaboration between ixigo and Amadeus will help meet the growing demand for smarter, more efficient travel services.
Sandeep Dwivedi, Managing Director – Travel Sellers for India and the Subcontinent at Amadeus, emphasized the rapid expansion of the Indian travel market. He noted, “The Indian travel market is expanding at an incredible pace, and ixigo’s ability to leverage Amadeus’ world-class technology will undoubtedly accelerate their growth. Together, we aim to enhance the flight booking experience for millions of travelers and introduce a new level of convenience that will revolutionize how people plan and book their travel.”
Amadeus: A Global Leader in Travel Technology Innovation
Amadeus is a global leader in travel technology, with a mission to improve the travel experience for everyone, everywhere. With over 35 years of industry experience, Amadeus provides innovative solutions that connect travelers to a wide range of services, from flights and accommodations to activities and transportation. The company’s cutting-edge technology has already helped numerous travel businesses across the globe offer more personalized, efficient, and sustainable services to their customers.
As a company listed on the Spanish Stock Exchange and recognized by the Dow Jones Sustainability Index for 13 consecutive years, Amadeus is committed to making travel a positive force for social and environmental good. With its forward-thinking approach, Amadeus has continued to set new standards for the travel technology industry, ensuring that travelers experience smoother, more enjoyable journeys.
ixigo’s Role in Transforming Travel in India
Founded in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo has grown to become one of India’s most trusted travel platforms. The company has always been at the forefront of technology, leveraging artificial intelligence and proprietary algorithms to offer smart travel solutions to millions of users. With its range of services spanning train, bus, and flight bookings, ixigo has become a go-to platform for travelers looking to plan and manage their trips with ease.
ixigo’s ConfirmTkt and AbhiBus apps, as well as its flight and hotel booking services, have been instrumental in providing travelers with a comprehensive travel experience. As of Fiscal 2024, ixigo boasted more than 48 crore annual active users, solidifying its position as the leading OTA for India’s “Next Billion Users.” The partnership with Amadeus will enable ixigo to further enhance its offerings and reach even more travelers across India.
Looking Ahead: A Stronger Future for Travel in India
As India continues its travel boom, innovations like the ixigo-Amadeus partnership will play a critical role in shaping the future of the industry. By integrating Amadeus’ NDC and EDIFACT content, ixigo is positioning itself as a leader in the Indian OTA market, offering a better user experience and more travel options than ever before.
For travelers, this partnership promises an enhanced journey from booking to post-trip services, with a wide variety of airlines and services available on one integrated platform. Whether traveling for business or leisure, Indian travelers can now expect a seamless and efficient travel experience that meets their growing expectations for convenience, flexibility, and choice.
With Amadeus’ cutting-edge technology and ixigo’s user-centric approach, the future of travel in India is brighter than ever. Together, they are set to redefine how people plan, book, and experience travel in one of the world’s most dynamic markets.
The post Ixigo and Amadeus Sign Groundbreaking Travel Distribution Partnership to Enhance Airline Content and Booking Experience : What You Need to Know appeared first on Travel And Tour World.March 20, 2025 at 10:28PM.jpeg){kind=small}
0 Comments:
Post a Comment