Oman’s Ministry of Heritage and Tourism has announced the ‘Oman Tourism Association’ as the first umbrella association in the country to consolidate the country’s tourism industry. This new initiative was first presented in a government meeting in Muscat and demonstrates the government’s positive approach towards improving stakeholder relations and fulfilling the country’s national tourism development agenda.
A Platform for All Stakeholders
The new association is designed to represent all segments of Oman’s tourism industry, from large-scale companies to small businesses and individual entrepreneurs. By providing a single point of coordination, the association will help align efforts between the government and private sector. It will also create opportunities for dialogue, knowledge-sharing, and stronger institutional cooperation.
Focus on Sustainable Tourism Development
The government emphasized that the association’s role will extend beyond administration. It will drive policy support, improve service quality, and enhance Oman’s ability to meet the expectations of international and domestic travelers. Sustainability remains central, with the association positioned to promote practices that protect the environment while encouraging responsible growth across the sultanate.
Strengthening Oman’s Competitiveness
Tourism plays a growing role in Oman’s diversification strategy under Vision 2040. The association is expected to help improve competitiveness by fostering innovation and creating higher standards of hospitality. This step ensures Oman’s tourism sector can match global benchmarks while promoting its cultural identity, natural landscapes, and heritage.
Call for Collaboration
The Ministry has urged all members of the tourism ecosystem to participate in the association. This includes government bodies, tour operators, hospitality companies, transport providers, local businesses, and individual professionals who contribute to the sector. Their collective involvement will help shape the future of Oman’s tourism market.
Benefits for Travelers
For visitors, the establishment of the Oman Tourism Association translates into practical improvements:
- Streamlined services: Better coordination among tourism operators will reduce inefficiencies and enhance the overall travel experience.
- Higher quality standards: With a unified platform ensuring oversight, travelers can expect reliable and consistent service delivery across hotels, tour providers, and attractions.
- Sustainable practices: Eco-friendly tourism options will expand, allowing visitors to explore Oman’s landscapes while minimizing environmental impact.
- Stronger cultural engagement: The association aims to promote heritage sites, local communities, and authentic Omani experiences, giving travelers deeper cultural connections.
- Improved competitiveness: By elevating industry standards, Oman becomes a stronger player in regional and global tourism, making it more attractive for international visitors.
Guide for Travelers
Travelers planning a trip to Oman should take note of the following:
- Stay informed: Check updates from the Ministry of Heritage and Tourism for official guidance on services, entry rules, and cultural events.
- Choose licensed operators: With the association setting standards, selecting registered companies ensures safety and quality.
- Support sustainability: Opt for eco-certified tours, accommodations, and experiences that align with Oman’s environmental goals.
- Explore beyond Muscat: The association encourages balanced tourism growth, so visitors are advised to discover destinations such as Nizwa, Sur, and Salalah.
- Engage with culture: Respect local customs and explore Oman’s traditions, from forts and souqs to its natural reserves and desert landscapes.
Outlook for the Future
Formed in 2011, ‘Oman Tourism Association’ represents the first national-level, non-for-profit organization for the progression of the travel and tourism industry in Oman. It works in liaison with government authorities, other industry stakeholders, and investors for the collaborative growth of Oman’s travel and tourism industry. The OTA works towards achieving its mission by empowering its members, facilitating development advocacy, and building synergies with the stakeholders of the industry. Oman Tourism Association members enjoy a range of exclusive benefits.
The post Oman Launches New Tourism Association to Strengthen Collaboration and Boost Sustainable Growth appeared first on Travel And Tour World.September 30, 2025 at 09:56PM.jpeg){kind=small}
0 Comments:
Post a Comment