The first large-scale festival on music without liquor will finally take place in East London on September 07, 2025, at Hackney Bridge. ALIVE: LDN in collaboration with Daybreaker, reigning wellness movement, aims at reframing music, movement, and mindfulness at Daybreaker. This will be season’s most refreshing sober festival.Advanced wellness without liquor, camaraderie and authentic joy will meet at this festival. Those attending can truly relish in a stunning array of wellness offerings, daily yoga, invigorating movement sessions, and workshops at night topped with entertaining sets from truly legendary DJs.
A Wellness and Music Experience Like No Other
ALIVE: LDN is set to offer a transformative experience, combining movement, music, mindfulness, and connection in a family-friendly environment. The festival will take attendees on a wellness journey from morning yoga to a dynamic sunset DJ performance. As the first-ever full-day sober festival in the UK, ALIVE : LDN aims to redefine the festival experience by embracing the principles of Daybreaker’s sober raves, which have built a global community of over 800,000 members.
In partnership with BRITA, the event invites festivalgoers to enjoy immersive wellness activities such as saunas, cold plunges, breathwork classes, yoga sessions, and nourishing food, while also enjoying a stellar music lineup. The festival is a celebration of living authentically, and it will feature world-class DJs, including Groove Armada, Sam Divine, Sarah Story, Madam X, FACESOUL, and Kiran Gandhi.
A Day Filled with Wellness and Movement
The day begins with a Wellness Triathlon that includes yoga led by Waking Dreams, a 5k run organized by Gorp Girls, Outrunners, and Camino Ultra, and ends with an exhilarating sober dance party featuring top DJs. Throughout the event, guests can explore multiple wellness spaces, offering opportunities for rejuvenation and deep connection.
The event is designed to provide a break from the pressures of modern life, where over half of young Brits feel they cannot fully express their authentic selves due to societal expectations. ALIVE : LDN is a safe space for attendees to reconnect with their body, mind, and true self, while enjoying a day of music and movement.
Commitment to Sustainability and Authenticity
ALIVE : LDN is also committed to sustainability, with BRITA providing hydration refill stations to minimize single-use plastics. This environmental focus aligns with the core values of both Daybreaker and BRITA, which prioritize health, wellness, and environmental responsibility.
Radha Agrawal, Co-Founder and CEO of Daybreaker, emphasized the importance of this event, stating, “ALIVE : LDN is a celebration of joy, community, and authenticity. We’ve created a space where everyone can come together, leave behind distractions, and rediscover what it means to feel alive.”
Maren Huth, Director of Global Brand Strategy & Experience at BRITA, added, “Through ALIVE : LDN, we’re offering a powerful moment to encourage authenticity and wellness. It’s a chance to reconnect with what truly matters, be it our health, our connections, or the world around us.”
A Global Movement to Reconnect
Revitalizing the festival landscape in London with the perfect mix of wellness, music, and community, ALIVE : LDN is a first of its kind festival which aims to maintain sobriety. The festival is a pretty good step to inviting mindful appreciation, movement, along with authentic and meaningful relationships in place of just music. By offering wellness exercises, a packed schedule, and effort for sustainable impact, ALIVE : LDN is aiming to create a pivotable and momentous event in London; this is the reason it intends to preserve the authentic joy of living.
Photo: ALIVE : LDN
The post London Is Set to Host ALIVE, The City’s First Large Scale Alcohol Free Festival at Hackney Bridge, Celebrating Wellness, Music and Community appeared first on Travel And Tour World.September 03, 2025 at 11:06PM.jpeg){kind=small}
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