Thailand declares 2025 as the year of tourism and sports, unveiling a grand campaign to attract 40M visitors and boost revenue through events and exclusivity.
Thailand is gearing up to make 2025 a landmark year for tourism and sports, aiming to attract global visitors, high-spending travelers, and sports enthusiasts. The ambitious initiative, spearheaded by the Tourism Authority of Thailand (TAT) and the Ministry of Tourism and Sports, highlights the kingdom’s commitment to boosting its tourism sector and positioning itself as a world-class destination.
Launch of “Amazing Thailand Grand Tourism & Sports Year 2025”
Last week, the TAT unveiled the “Amazing Thailand Grand Tourism & Sports Year 2025” campaign, targeting an impressive 40 million foreign visitors and 2.8 trillion baht in tourism revenue. The campaign underscores Thailand’s focus on creating an all-encompassing travel and sports experience, appealing to diverse audiences worldwide.
Jirawadee Khunsap, TAT’s deputy governor for products and tourism business, emphasized the importance of sports tourism as one of four key niche markets being prioritized. The other niche categories include health, luxury, and romance tourism—all aimed at attracting high-spending travelers who, on average, spend 80,000 baht per trip.
Strategic Focus on Exclusive Events
Jirawadee shared that in the short term, spanning 1-3 years, the TAT will concentrate on hosting exclusive events, including sports tournaments, music festivals, and concerts, to maintain a competitive edge in global tourism.
The campaign features five key pillars to deliver an extraordinary experience for visitors:
- Grand Festivity: Hosting large-scale festivals and events to position Thailand as a premier global event destination.
- Grand Moment: Offering travelers unique, once-in-a-lifetime experiences.
- Grand Privilege: Presenting attractive deals, such as discounts on shopping, flights, and tours.
- Grand Invitation: Inviting global icons—including musicians, athletes, and writers—to experience Thailand and share their stories.
- Grand Celebration: Marking significant milestones, festivals, and diplomatic achievements with grandeur.
World-Class Sporting Events in 2025
The calendar for 2025 is packed with high-profile sporting events that will bring international attention to Thailand:
- MotoGP 2025 Season: The racing season will begin at the Chang International Circuit in Buri Ram province from February 28 to March 2, setting the stage for a thrilling year of motorsport.
- FIVB Volleyball Women’s World Championship 2025: From August 22 to September 7, Thailand will host this prestigious event across multiple cities, including Bangkok, Phuket, Chiang Mai, and Nakhon Ratchasima, culminating in the finals at Hua Mak Indoor Stadium in Bangkok.
- 33rd SEA Games: Scheduled from December 7 to 19, this regional multi-sport event will take place in Bangkok, Chonburi, Songkhla, and Chiang Mai.
A New Era for Thailand’s Tourism Industry
The “Amazing Thailand Grand Tourism & Sports Year 2025” promises to transform the country’s tourism landscape, creating unparalleled opportunities for cultural exchange, economic growth, and international recognition. With a well-rounded strategy and a packed calendar of events, Thailand is poised to shine on the global stage as a hub for tourism and sports.
The post Thailand Prepares For A Record-Breaking Year In Tourism And Sports attracting 40 million International visitors appeared first on Travel And Tour World.January 08, 2025 at 11:01PM.jpeg){kind=small}
0 Comments:
Post a Comment