Riyadh Air unveils its groundbreaking sonic identity, “Sound of a New Era,” blending Saudi traditions with cutting-edge technology for a unique travel experience.
Riyadh Air has introduced its captivating new sonic brand, “Sound of a New Era,” marking a significant milestone in its guest experience journey. This announcement comes as the airline prepares for its inaugural flight in 2025. The sonic identity, composed and orchestrated at the legendary Abbey Road Studios, showcases a blend of Saudi and international talent, offering a sensory experience that reflects Riyadh Air’s mission to inspire and connect across horizons.
A Sonic Journey Rooted in Culture and Innovation
The creation of “Sound of a New Era” was a meticulous process aimed at blending artistry with innovation. Recorded at the world-famous Abbey Road Studios, the composition features a live orchestra in collaboration with the Saudi National Orchestra and the Music Commission. Thirteen musicians from the Saudi National Orchestra played traditional Arabic instruments such as the oud, qanun, and ney, symbolizing the balance between tradition and modernity. Highlighting the airline’s progressive values, the recording also included the Saudi Orchestra’s first female violinist.
The sonic identity combines the warmth of traditional instruments with the futuristic feel of digital soundscapes. This duality mirrors Riyadh Air’s positioning as a brand rooted in Saudi culture while being forward-looking and technologically advanced. The result is a rich, layered sound that bridges the past and future, creating an emotional connection for passengers.
Integration Across the Passenger Journey
The “Sound of a New Era” will play a central role in the Riyadh Air experience, subtly integrated into various touchpoints of the passenger journey. From boarding music and cabin announcements to in-flight entertainment and meal service melodies, the sonic branding aims to create a cohesive and memorable experience. This innovative approach positions Riyadh Air as a leader in redefining premium travel.
Telling Stories Through Sound
Reflecting Riyadh Air’s mission, the sonic branding serves as more than just music; it’s a storytelling tool. By weaving moments of connectivity and discovery into the passenger experience, Riyadh Air seeks to inspire awe and a sense of belonging. The soundscape’s cultural depth and technological sophistication align with the airline’s vision of delivering world-class service.
The post Riyadh Air Introduces Sound of a New Era Recorded at Abbey Road Studios Showcasing Saudi Talent appeared first on Travel And Tour World.February 13, 2025 at 10:12PM.jpeg){kind=small}
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