MGM Resorts International and BetMGM have announced a significant expansion of their responsible gaming initiatives, reinforcing their commitment to supporting individuals impacted by problem gambling. As part of this effort, the two companies are enhancing strategic collaborations to provide vital resources, advance research, and drive industry-wide awareness. This announcement coincides with March’s designation as Problem Gambling Awareness Month (PGAM), a campaign led by the National Council on Problem Gambling (NCPG).
“As a global gaming and hospitality leader, we are always looking to support innovative and actionable research that can make a positive impact,” said Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts. “As our company continues to grow both domestically and internationally, these studies will allow us to support our industry and enhance the sustainability of communities in which we operate.”
The expanded partnerships include:
MGM Resorts & Kindbridge Research Institute: Advancing Gambling Research
MGM Resorts is contributing $180,000 to Kindbridge Research Institute to support research on the effects of sports betting across diverse demographics. The funding will aid in developing responsible gaming strategies designed to foster a safer betting environment.
Rhea Loney, Chief Compliance Officer, BetMGM, said, “Responsible gaming is a focal point of our operations, and we will continue to invest in programs that promote player protection and well-being. Expanding our partnership with Kindbridge ensures that essential support services are always within reach for those who need it.”
BetMGM & Kindbridge Behavioral Health: Nationwide Access to Mental Health Support
BetMGM is extending its Kindbridge Behavioral Health referral initiative across all its online jurisdictions. This nationwide expansion ensures that players have direct access to Kindbridge’s specialized mental health services, offering critical support for those facing gambling-related challenges.
MGM Resorts, BetMGM & British Columbia Lottery Corporation (BCLC): Strengthening Responsible Gaming Messaging
Throughout March, MGM Resorts and BetMGM will amplify responsible gaming messaging via GameSense, integrating it across their digital platforms and retail sportsbooks. The campaign will feature reminders for bettors to “take a time-out” along with QR codes directing users to responsible gaming tools and resources. Additionally, trained GameSense Advisors will be available at BetMGM Sportsbooks and MGM Rewards desks nationwide to provide guidance and support. Originally developed by the British Columbia Lottery Corporation (BCLC) and licensed to MGM Resorts in 2017, GameSense promotes responsible gambling through proactive and transparent engagement with players.
MGM Resorts, BetMGM & University of Nevada, Las Vegas (UNLV): Educating the Next Generation
Expanding their community outreach efforts, MGM Resorts and BetMGM are partnering with UNLV Gaming Law students to underscore the importance of responsible gaming. These educational sessions will focus on the role of responsible gambling practices in enhancing customer experience and ensuring the industry’s long-term sustainability.
Through these initiatives, MGM Resorts and BetMGM continue to lead the way in responsible gaming, fostering a safer and more informed gambling environment.
Sarah Gonzales, Director of Graduate Programs, William S. Boyd School of Law, UNLV, said, “Our collaboration with MGM Resorts has been a valuable learning experience for Boyd law students, enhancing their understanding of gaming regulations through real-world exposure. Exploring the GameSense program firsthand helps them grasp the importance of responsible gaming, especially as more jurisdictions require such important initiatives.”
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