Amman, Jordan became the heart of global tourism dialogue in September 2025 when G Adventures convened its biggest ever GX World Community Tourism Summit. This landmark event celebrated the company’s thirty-fifth anniversary and coincided with World Tourism Day, gathering more than seven hundred travel advisors, partners, suppliers, and travelers from across the world. GX Jordan 2025 served as a platform for sharing ideas, spotlighting the potential of travel to change lives, and fostering partnerships that champion community-driven tourism.
Jane Goodall’s Inspiring Final Appearance and Lasting Influence
The summit was deeply marked by the presence of Dr Jane Goodall, legendary ethologist and conservationist, whose contributions as G Adventures’ Global Ambassador shaped the event’s ethos. Dr Goodall attended GX Jordan in person, leaving an indelible mark on delegates with her insights on wildlife, people, and responsible travel. Her passing shortly after the summit brought industry-wide reflection, reinforcing the commitment to environmental stewardship, respect, and global understanding that she championed throughout her life.
Jane Goodall’s message continues to inspire G Adventures and its partners, with the company vowing ongoing dedication to her principles through work with the Jane Goodall Institute and by carrying forth her legacy in tourism that uplifts communities and protects biodiversity.
New Collaborations and Future-Forward Announcements
GX Jordan 2025 was rich with headline launches, including the announcement of a joint premium venture between G Adventures and National Geographic. Set to debut in January 2026, the National Geographic Signature range will integrate education, access to experts, and authentic community experiences in an elevated product line. The partnership reflects both organizations’ commitment to sustainable travel and cultural exchange, bringing new opportunities for travelers to connect with local people and places meaningfully.
In another stride toward innovation, G Adventures unveiled Lando South America. Expanding its successful overland fleet, this new program will link remote regions in Colombia, Brazil, Argentina, Ecuador, Chile, Bolivia, and Peru, further cementing the company’s strategy to bring travelers closer to local cultures and natural wonders.
Empowerment, Fundraising, and Community Impact
The summit’s agenda featured youth-led panels and women entrepreneurs from Jordan, highlighting the life-changing benefits of tourism grounded in community engagement and empowerment. These stories showcased how responsible travel fosters economic development, skills-building, and cross-cultural collaboration, especially in regions striving for greater inclusivity and opportunity.
Attendees collectively helped raise over AUD 985,600 for Planeterra, G Adventures’ non-profit arm dedicated to social impact worldwide. The Iron Horse Foundation and ongoing Trees for Days initiative added further support, with more than five million trees scheduled to be planted by the end of 2025, demonstrating tourism’s power to drive positive environmental change.
Global Ambassadors: Diverse Voices Leading Change
G Adventures announced the launch of its Global Ambassador program, recognizing individuals with genuine impact both globally and locally. Lonely Planet co-founder Tony Wheeler and Indigenous Amazonian leader Delfin Pauchi Uhigua join the slate alongside Jane Goodall, with an emphasis on authenticity, purpose, and the ability to spark meaningful transformation.
GX Jordan gave space to voices from every corner, proving that the future of travel belongs to those who build bridges, inspire connection, and prioritize purpose over mere leisure.
Toward Morocco in 2026: A Legacy of Purposeful Travel
Closing the event, G Adventures confirmed that the next GX Summit will take place in Morocco in 2026, continuing the journey of community-based travel and global impact in new destinations. As the company embraces its new motto, “Travel your heart out,” G Adventures calls on the world’s travelers to invest passion and intention into every journey, aiming for experiences that lift communities, foster understanding, and leave the planet better than found.
The post Amman Hosts GX Jordan 2025 as G Adventures Celebrates Thirty-Five Years: What You Need to Know appeared first on Travel And Tour World.October 04, 2025 at 11:15PM.jpeg){kind=small}
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